The Salvation Army
Disaster-relief communications
Community engagement & outreach
Awareness campaigns
Resource mobilization
Community & mission organizations
When storms and disasters strike, the hardest part is often not the response itself but making sure the people who need help know it is there. Affected residents are displaced, overwhelmed, and disconnected from the very channels that carry critical information. The Salvation Army needed to close that gap: to reach impacted communities quickly, communicate available relief with clarity and compassion, and mobilize the volunteers, donors, and local partners who make recovery possible.
The Salvation Army partnered with Pulse Creative Group to lead community outreach that could move at the speed of a disaster — meeting people where they are, in the channels and voices they trust.
Pulse combined data-driven strategy with community-rooted relationships to make sure the right message reached the right neighborhoods at the right time. Our approach rested on a few core pillars:
Map affected areas and match outreach channels to how each community actually receives information.
Translate complex relief logistics into plain, reassuring language — and multiple languages where needed.
Activate trusted local voices, faith networks, and community organizations to extend reach and credibility.
Track engagement in real time and shift resources toward the channels and messages that are working.
Through coordinated, community-first outreach, Pulse helped The Salvation Army connect displaced residents with relief, rally volunteers and donors, and strengthen the local partnerships that carry recovery long after the headlines fade.
[Name], [Title], The Salvation Army [Division/Region]
When communities are counting on you, communication is everything. Let’s talk about how Pulse can help you reach the people who need you most.
Strategic Solutions for Government, Healthcare & Community Organizations
Atlanta, Georgia
1175 Peachtree St NE,
Atlanta, GA 30361
*Meetings Available by Appointment
