When the Atlanta Airport Chamber envisioned the Airports Economic Ecosystems Development Program (AEEDP), their goal was clear: to foster inclusive economic growth by empowering minority-owned businesses in the South Fulton region. However, transforming this vision into a tangible, impactful program required more than just good intentions—it demanded strategic branding, compelling storytelling, and effective stakeholder engagement. That’s where Design Show came in.
The Chamber had a robust mission but needed assistance in translating it into a cohesive brand and communication strategy that would resonate with diverse stakeholders, including small business owners, policymakers, and community leaders. The objectives were to:
♦ Develop a strong, professional brand identity for the AEEDP
♦ Create communication tools that clearly articulate the program’s goals and benefits
♦ Design materials suitable for presentations to funders, business owners, and civic partners
♦ Execute a public launch strategy to generate awareness and engagement
Strategic Solutions for Government, Healthcare & Community Organizations
Atlanta, Georgia
1175 Peachtree St NE,
Atlanta, GA 30361
*Meetings Available by Appointment
